Making a name change as part of your rebranding strategy can be tricky. After all, you don’t want to lose customers or prospects who knew you by your other name. They may be confused or think you are no longer the same company. JPay had incredible brand equity developed over ten years. Yet, it still decided to proceed with a new name.
About Securus Technologies
Headquartered in Dallas, Texas, and serving more than 3,450 public safety, law enforcement and corrections agencies and over 1,200,000 inmates across North America, Securus Technologies is committed to serve and connect by providing emergency response, incident management, public information, investigation, biometric analysis, communication, information management, inmate self-service, and monitoring products and services in order to make our world a safer place to live. Securus Technologies connecting what matters®. For more information, please visit SecurusTechnologies.tech.